Perhaps the most notable thing was meeting La La Anthony! I attended the private Motives Trainer session on Wednesday and she popped in with Loren Ridinger to introduce herself to us and give some insight on how the Motives for La La ethnic makeup came to be along with how she will create some high visibility for Motives with her star power. Honestly, I didn't know who she was before the partnership but I hear she was an Mtv V-Jay (video jockey/host) a few years back before the reality show so I'll have to look up her bio. She's really nice and very personable and also building her own business as a distributor too, just like the rest of us! There's no paid endorsement for this makeup. I sat in the second row, right behind her brother, as it turns out, and took a bunch of cell photos that I put on Flickr along with my camera shots of the trip.

The Motives booth was a mob scene with a film crew while Loren & La La were there!! I stood in line later in the day to swatch the new makeup from both La La and the new Passport Destination line from the original collection which are gorgeous and made with amazing high quality for the price. There are some comparison charts for price, quality and selection that were shown featuring La La's line against other brands marketing toward Women of Color. Since La La is Puerto Rican, she is aiming to fill a void in the beauty market with this line and attract the Latina and African-American client to Motives. I will see if I can upload photos of those slides but they flipped through them fast so I only caught a few. They used Fashion Fair, Black Up, Sacha, and Iman cosmetics to test against and scored way better with no oily-ness or ashy results along with better pricing too. (We requested the company test against M.A.C. too for the new La La line since it's different than the original Motives by Loren makeup.)